Tuck (1976) describes that Engel-Kollat – The Blackwell Model “used the concepts of behavioural science in an attempt to model, in a way both detailed and capable of general applications, the process which the consumers must go through in decision.” This model is made up of 5 stages although it is not essential for the consumer to go through every stage.
This is shown and analysed below.
You can click on the diagram above to view it larger.
This website: http://www.globalspec.com/reference/27114/203279/consumer-decision-making also explains this model quite well.
As everyone is different, there are factors which affect a person’s perception of the world around them. Different individuals will perceive the same things differently. These may arise due to factors such as attitudes, motives, expectations etc., based on the situation (time, place etc.) or the target e.g. novelty, background, sounds, size etc. (ICMR 2010). For example, cultural, age, gender, social class, family status, economy and race and ethnicity factors all have a significant impact on buyer behaviour.Come back to see what I learned about in week 3: Sensation. Hope to hear back from you.
Erica.
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