Hello everyone, nice to meet you J I’m Erica and I am a 19 year old student studying at Bucks New University. This blog is mainly going to be about what I learn at university during my first year. The module I am currently studying is “Understanding the customer” which demonstrates an understanding of the key characteristics of buyer behaviour in the consumer market. I will also be looking at the differences between low and high consumer involvement and finally, issues of organisational buyer behaviour and their impact on business to business marketing. All of these topics will be covered in my blog as well as others. I have never written a blog like this before as I have never really had the chance nor has it interested me much before. However, I am thoroughly interested in keeping up this blog for university and I am dedicated to write at least one new post every week. I would love to hear your comments so please do not hesitate to comment on any of my posts. Thank you. I hope to hear back from you. Here we go!
Erica.
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