Here we are at week 6, and it’s time to hand in my first assignment for this university module. For this assignment we were required to create a poster deconstructing a piece of packaging analysing all marketing messages (I chose to do my poster on Muller Stars yoghurt pots, mainly aimed at children) and 1,500 word essay defining perception, explaining the perceptual process and drawing on theorists such as Howard Sheth, Engel Kollart and the Blackwell Model. In addition to this, we were expected to explain and give examples of factors which might affect a person’s perception of the world around them e.g. gender, age, social class, level of education, race and ethnicity etc. Then as a conclusion, apply all of this theory towards my deconstruction of the packaging chosen e.g. How does the packaging capture attention? How does it relate to the senses? How does the target market interpret the colours, images, fonts, etc to form a clear opinion of the product?
I think I captured all of these points well and thoroughly within my assignment and completed it and handed my final copy into university before the 2 o’clock deadline we were set on Friday.
As a result of this, this week’s lecture was cancelled to give us more time to work on our assignment. A large and colourful poster and a 1,500 essay later, assignment one (“Packaging and Perception”) is done and dusted!
But, it’s back to work next week and we’re going to be learning about something new. Come back to find out more.
Hope to hear back from you.
Erica.
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